Event Options respects the privacy of data subjects under, and is compliant with the new Protection of Personal Information Act (POPIA).

Chapter 4: Your Checklist for Optimal Audience Engagement

The Importance Getting Off To A Good Start

Virtual and hybrid events appreciate that delegates have busy and complex lives by streamlining the event and packaging the features that are essential for today’s on-demand work culture.

KEEP IT EFFICIENT

With that in mind, it’s important that you get straight to the point and bypass onboarding and getting started processes. Remember, the longer you leave your delegates waiting, the greater the potential for boredom and the bigger the space that those distractions can creep into. If there is a wait, optimise it by playing background music, a countdown video or some branded content.

GEARING UP

Equipment, gear and presenters need to be ready and working well, before the start time of your event. First impressions count online too so it’s essential that you communicate a professional impression from the get-go.

You’ll need to make a comprehensive list of all the gear your event requires, including hardware and software.

  • Choose an event platform rather than a webinar-type software
  • Do the relevant audio and sound checks before your event start time
  • Ensure your internet connection is stable
A SHORT INTRODUCTION IS ALL YOU NEED

Any intros that need to be done should be short, sharp and to the point.

EVENT FEATURES TO CONSIDER TO MAXIMISE ENGAGEMENT

When asked how they keep delegates engaged in online events, marketing and event managers include

  • Short presentations
  • Polls
  • Videos
  • Gamification
  • Multiple speakers to introduce variety
ENCOURAGING INTERACTION

A one-way broadcast is not engaging; in order to boost engagement, your speakers need to include tactics that encourage delegates to participate in the dialogue. Interaction and co-contributions are essential for a successful event, and can be maximised by asking questions or asking for examples once information has been presented. Opinions and comments should be encouraged, and this should be factored into your agenda when you are planning your time allocation.

CREATE ANTICIPATION

Let the delegates know that there is an incentive waiting for them at the end of a presentation. This could be discounts, free resources or access to products or services.

Let us take care of the details for you – that is what we do.
We specialise in making the online and hybrid event space sleek, professional and efficient.
There’s a science to it.
Contact us for your event options.