Tips for Effective Web Conferencing
Just like you would plan a live event, you will need to consider the objectives of the event. Ask yourself the following questions:
- Do you need an interactive experience? Are you sharing information? Is it educational? Who is the target audience?
- How long will the event or conference be? We recommend time slots of not longer than 90 minute .
- Will you have panel discussions and networking sessions?
- Social media is more important than ever before to reach your audience. Don’t just rely on your email database!
- We will help you select the best online conferencing solutions based on your objectives, combining the right software to reach your target audience and keep them engaged.
There are different tools that can support a web conference. We have spent much time researching the popular options like Zoom, WebinarJam, GoToWebinar, Teams, BigMarker, Remo.
Are you looking for a video conferencing solution that allows you to re-humanize the experience of connecting during virtual events? Imagine offering your guests an opportunity to freely move from one virtual table to another.
The platform you use will be determined by the objectives of your web conference and your content. Some allow for more branding and customisation.
Just like a live event, a virtual event is built around content. Are you addressing topics relevant to the audience?
Your keynote speaker may be a subject matter expert but without correct presentation skills, he or she may fail miserably in an online environment. Many speakers are energised by audience interaction, and speaking into a little camera may throw your most experienced MC off track.
We highly recommend an onboarding session and setting aside ample time for rehearsals. We have discovered the dry run is just as important, if not more so, than the actual event.
- Take your agenda, which should be engaging and attractive, and distribute it to get the word out by using your company website, mailing lists, social media pages, paid Ads etc.
- We can ask your speakers to share the video conference on their social media pages.
- Preparing short and punchy videos are great ways to generate interest.
- We recommend having your speakers change their slides/pace every 8-10 minutes.
- Our contact management solutions target those guests who have not decided, and additional communication can be emailed to persuade them to register for your web conference.
There isn’t a single web conferencing solution that will suit all your events, so our video conferencing solutions are tailored to suit your requirements.
Our on-site registration software with solid mailing capability is important to drive delegate attendance. Consider using various web conferencing platforms to assist in the delivery of your message to the right audience.
Once the invitees respond, we change the focus to make sure they log in and stay engaged. There is a fine line between being front of mind and stalking.
Registrants who sign up like to be reminded about the upcoming video conference. We can send various mailers using different channels (social media, WhatsApp) to keep interest piqued to prevent drop off.
You may wish to include a Mobile App where all the video conference data is stored centrally in one place and offers guests additional networking opportunities. Push notifications and social media integrations make you feel you are part of an audience.
A web conference can be pre-recorded or streamed live in real time. We highly recommend having a speaker available for live Q&A even if their presentation was pre-recorded.
Your attendees are likely to stay logged on for the full duration if the video and audio quality is good. If you are going to try something new, now is the time, especially when everyone is so lenient. We guide your speakers through the tools they have at home and for right now, the main consideration is having stable internet access.
We can create pop up studios where we come to you or you come to us. We provide high quality cameras, and excellent sound and studio quality lighting to create a great set. Click here to book a demo and see what we can do for you.