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8 Tips To Drive Registrations To Your Next Event

A successful conference where targets are met, requires attendance by the right audience whose expectations are exceeded. Once you have determined your event strategy and decide on your objectives, it is vital that you have the right tech to support your guest event registrations experience. Creating a streamlined solution is what we do best. Here are eight tips to help you improve event registrations at your next event.
1. Simplicity

Have a direct and clear explanation of your event so only ask the most relevant questions to keep the process short and sweet. Ensure that your online event registration page is simple to use. Busy or time-consuming event registrations make the process a hassle for attendees.

The Event Options Solution: We offer multiple event registration page setups that are customised to your needs. We can pre-populate guests’ information so they do not need to fill in the form; they can confirm the information that is still accurate and simply update what has changed.

2. Value

What kind of experience can your attendee anticipate at your event? This needs to be made clear in your event invitation and pre marketing communications.

The Event Options Approach: Your event agenda is the first thing that attendees want to see when deciding whether or not they should attend. Create a strong theme that builds into your agenda, speakers, keynotes, workshops and panels to attract attendees. You need to create valuable content within your theme.

3. Branding

Your event registration page should be customised to match all your branding. Consider key elements like design placement, logo placement, fonts and the style of imagery used. Your imagery should be welcoming to everyone. Use high resolution images to convey a clean crisp look.

The Event Option Approach: Avoid complicating your designs by using multiple fonts and too many colours. Stick to your event colours and use the bold function to emphasise important words that you want to ensure your audience doesn’t miss.

4. Call to Action

A call to action is a marketing term designed to prompt an immediate response. When sending out invitations to any event your call to action needs to be clear. First decide what you want: Do you want your guests to accept your invitation or decline? Do they need to complete a form with their details? Do they need to explain why they are unable to attend?

The Event Options Approach: Remember to keep it simple and don’t over do it with too many imperatives.

5. Early Bird

There is nothing worse than going live with your event and not having event registrations until the very last minute. To keep this from happening start by selling early bird tickets. There are a lot of ways to incentivise guests to register early and take advantage of the early bird special. Discounting the rate is just one of the strategies you can adopt.

The Event Options Approach: Offer early bird registrants an opportunity for a private fireside chat with a special guest. Another fun incentive is to get your early bird guests to promote your event, and whoever gets the most people to register will win a prize or a complimentary ticket for the next year.

6. Trends

Trends have changed in the events industry. If you want your event to stand out and have a great impact on your attendees you need to keep up with the trends.

The Event Options Solution:We can send you post-event reporting that you can use to identify gaps and assess trends. Add a survey to your ‘Thank you Mailer’ to determine how your attendees experienced your event. This will assist you to plan for your next event.

7. Social Media

Using social media to promote your event and leverage your speakers and sponsors will benefit your event. Whether your event is virtual or hybrid, creating a social media strategy will get you noticed and engage your attendees.

The Event Options Approach: Clarify your target audience and select your ideal platforms before you start posting. Make use of hashtags and create a buzz. Engage influencers and your speakers. Make it easy for them to share your post with their network.

8. Mailers

When sending out your communication mailer, ensure you make it personalised. This will make your attendees feel like you have taken the time to think about them. Send out final reminder mails reminding attendees that the event is only a few days away. Add as much information as possible without bombarding them with too much to read. Keep it simple yet detailed.

Contact us if you require a RSVP solution tailored to suit your event.